Task Lesson 1 Group 1: „Ignorance is Strength“ You are John & John, a company specializing in public relations and marketing with a long history of success. The government wants to convince its citizens that the above sentence (Ignorance is strength) is indeed true. The government needs a company just like yours to design a campaign to do just that. You should: 1) Find a way to rationalize the statement. This will help you when it comes to developing your campaign. 2) Think of ideas for your campaign. Consider both the format (e.g. TV-advert) and the content. In order to make your pitch more appealing you should prepare a short presentation using the cardboard paper given to you. In case you need some extra inspiration, you may ask the teacher for an “inspiration card”. However, you should only do so if you feel completely stuck. You should also know that the government doesn’t value truthfulness as much as it values success. You may freely lie about facts. Group 4: The Government You will listen to three presentations regarding a publicity campaign you are planning for the next year. You want to convince your citizens that the following sentences are true: Ignorance is strength Freedom is slavery War is Peace You don’t care whether the facts or stories the companies might use are actually true. You just want the campaign that offers you most success. The companies will offer a campaign corresponding to one sentence each. You should: 1) Devise a set of criteria that you can use to assess the campaigns presented to you 2) Collect ideas regarding the campaigns. What do you think should definitely be included in all of them? What should not be included? After the presentations, you will have a public debate on which campaign you would like to take on. Due to spending cuts, only one campaign can be made a reality.