What is our print and broadcast campaigns?
While the creative work and media plans you have developed for our print and broadcast campaigns have been quite good, our concern is that your agency isn’t currently equipped to offer us the kind of support we need in terms of new media. As a software manufacturer, it’s critical that we reach our target audience via nontraditional media;

What is our print and broadcast campaigns?

Does print campaigns refer to newspaper ads?
Does broadcast campaigns refer to TV and Radio ads?

Is it right?

Question

What is our print and broadcast campaigns?
While the creative work and media plans you have developed for our print and broadcast campaigns have been quite good, our concern is that your agency isn’t currently equipped to offer us the kind of support we need in terms of new media. As a software manufacturer, it’s critical that we reach our target audience via nontraditional media;

What is our print and broadcast campaigns?

Does print campaigns refer to newspaper ads?
Does broadcast campaigns refer to TV and Radio ads?

Is it right?

Answer

Exactly. Print is printed material such as newspapers or magazines. Broadcast is TV and radio.

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