am I rignt?
He passed places he remembered—Cones ’N Scoops, Maria’s Pizza—and new enterprises like Surf’s Up with its beach-pink clap-board. The white spire of the Methodist church, the simple box of the Unitarian, the dignified edifice of the North Shore Hotel, and the charm of the scattering of B&Bs that would welcome tourists through the season. 】

1. does "Cones ’N Scoops"an ice-cream shop? which part is the shop's name?
2.what does "Surf's up"mean?
3. does "beach-pink"= as pink as the beach? is there any pink beach?

Question

am I rignt?
He passed places he remembered—Cones ’N Scoops, Maria’s Pizza—and new enterprises like Surf’s Up with its beach-pink clap-board. The white spire of the Methodist church, the simple box of the Unitarian, the dignified edifice of the North Shore Hotel, and the charm of the scattering of B&Bs that would welcome tourists through the season. 】

1. does "Cones ’N Scoops"an ice-cream shop? which part is the shop's name?
2.what does "Surf's up"mean? 
3. does "beach-pink"= as pink as the beach? is there any pink beach?

Answer

1. Yes, Cones 'N Scoops is probably an ice cream shop.  (If it's not, the owner needs to rename it!)  The name would be "Cones 'N Scoops."
2. Here, it sounds like it's probably a surfing-supply store.  "Surf's up" is phrase meaning that conditions in the ocean are good for surfing.  I have no idea if real-life surfers actually say "surf's up" at all, but it's a phrase that is commonly associated with surfing and surfers.
3. "Beach-pink" does indeed sound like it means pink like a beach, but I've never seen nor heard of any pink beaches.  I searched for "beach pink" on Google Images, and all I saw were sunsets at the beach and one picture of pink flamingos on a beach.  My guess is that the author thought it would be too confusing to say "beach-tan," since that sounds more like it's describing the tan that a person got at the beach.  And "beach-beige" just sounds weird.  So I guess the author went with "beach-pink."