Based on my experience working in the HR department, delivering training sessions for employees, and studying in an MBA program, I can help you understand how people communicate in Korean companies.

💎BUSINESS KOREAN💎

Anita: OK, so we’ve got three possibilities for the advertisement we will be using here and I want to talk about each of them with you and get your point of view. So first of all, here’s number one. What do you think, Gerry?
Gerry: Oh, that’s interesting! I like the colors. They’re very warm. I didn’t think a cartoon would work very well, but I think this is quite fun. Tina, what do you think?
Tina: Personally, I don’t think it works. We’re really aiming at customers who are 20 and older. I think it might look a little young for them.
Brett: I’d agree with Tina, I’m not very keen on it. These will be used in magazines and on trains and buses. I don’t think it will really stand out. It’s very nice to look at, but I don’t think it will really get anyone’s attention.
Gerry: OK. I see what you mean, Brett. Well, let’s have a look at the others then. Well, I think it’s great, but I may revise my opinion when I see the others.
Anita: I will say that this one is cheaper than the other two. Right, then. Here’s number two.
Brett: Oh, I like that much more. It’s really creative. That’s a beautiful photograph and the name of the product is really clear.
Tina: I’m not sure about the model they used. She’s beautiful, don’t get me wrong. But she looks a bit unhappy. I don’t think that gives the right message.
Gerry: I like it, but I don’t think I feel strongly about it. I’m sure we could get them to find an older model if we wanted. It just seems very serious compared to the last one and I’m not sure I like it as much.
Anita: Yes, although I should point out that if we do that, it will add to the cost of the advertising. Also, I don’t know if this will change anyone’s mind, but the cost of using a photograph for the advert will be far higher than using a cartoon. About 40% more altogether which will leave us less to use for future advertising.
Brett: Well, I think this would work really well. If we need to change the model, we can do that. But I think it’s really exciting to look

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