"I am going to describe a time when I needed to search for consumer feedback on a new product launch. It was two months ago when my boss asked me to complete a report about our new product, including its business performance and consumer feedback. For the business performance, I analyzed the company's data, but for consumer feedback, I had to investigate our consumers. Due to the time limit, I searched for consumer feedback on different social media platforms, as our target consumers are mainly 20 to 30 years old who use these platforms frequently. Therefore, it was appropriate for me to search for consumer feedback online instead of finding consumers offline in a short amount of time."