#Expressions

💡 Hint: The phrase literally includes the word for "to sniff" — but it's more about sensing that something's fishy, not fragrant.

💡 Hint: The phrase literally includes the word for "to sniff" — but it's more about sensing that something's fishy, not fragrant.

"Numaru" is Japanese slang for getting hopelessly addicted to a hobby, fandom or interest - literally "to sink into a swamp. " When you can't stop buying merch, watching content, or thinking about it. "I numatta into K-pop and now I'm broke!"